Samsung

Campaign idea

SAMSUNG has launched the new GalaxyA9 smartphone, which particularly stands out with its special quad-camera feature. It is the world’s first smartphone with 4 cameras and appeals mainly to younger people. Since such a young target group is particularly difficult to reach, influencer marketing was chosen as the approach. 12 influencers took part in a photo shoot with the new SAMSUNG smartphone. The results were then uploaded to the influencers’ Instagram channels on launch day. Additionally, the various features of the 4 cameras were featured in their IG stories and saved as story highlights. Numerous followers participated in a contest initiated by the influencers, where one follower had the chance to win the new SAMSUNG GalaxyA9.

Gillette Venus

The "Unshamed" campaign by Gillette Venus aimed to de-taboo the topic of intimate shaving in the female Swiss community and to create social awareness for it. To achieve this goal, 5 micro-influencers from Switzerland were activated to inform their communities about the topic on Instagram. Campaign engagement was particularly high, with an above-average value of around 3.5%. The positive and on-topic comments indicate that the campaign has stimulated the desired dialogue within the community. Overall, the campaign has been successful in breaking the taboo around intimate shaving and contributing to an open discourse.

Kitchen Impossible

For the kick-off of the new Kitchen Impossible season with Tim Mälzer, 5 macro food influencers from Germany generated awareness for the new season launch on VOX in their cooking-interested communities.

klimaaktiv

Ongoing support for MediaBrothers GmbH on behalf of the Austrian Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology (BMK). influence.vision is responsible in particular for the production of digital influencer assets for the Klimaaktiv TikTok channel in this project. The climate protection initiative klimaaktiv aims to sensitize a younger target group (Gen Z) for climate protection using low-threshold climate communication and to draw attention to climate-friendly behavior and climate protection measures through its presence on the social media channel. The cooperation covers current topics such as sustainable mobility, energy-saving tips for everyday life, as well as zero waste and upcycling projects to try out. So far, the more than 25 posts published on the klimaaktiv channel have generated an average of 40,000 Average Views and significantly increased engagement on the channel.

#WHATTHEQUAD

#WHATTHEQUAD

Campaign idea

Campaign implementation

Results

@damian_goeldi

profile.name

Gillette Venus

Kitchen Impossible

klimaaktiv