klimaaktiv

Campaign implementation

influence.vision is responsible in particular for the production of digital influencer assets for the Klimaaktiv TikTok channel in this project. The climate protection initiative klimaaktiv aims to sensitize a younger target group (Gen Z) for climate protection using low-threshold climate communication and to draw attention to climate-friendly behavior and climate protection measures through its presence on the social media channel. The cooperation adresses current topics such as sustainable mobility, energy-saving tips for everyday life, as well as zero waste and upcycling projects to try out. So far, the more than 25 posts published on the klimaaktiv channel have generated an average of 40,000 Average Views and significantly increased engagement on the channel.

Gillette Venus

The "Unshamed" campaign by Gillette Venus aimed to de-taboo the topic of intimate shaving in the female Swiss community and to create social awareness for it. To achieve this goal, 5 micro-influencers from Switzerland were activated to inform their communities about the topic on Instagram. Campaign engagement was particularly high, with an above-average value of around 3.5%. The positive and on-topic comments indicate that the campaign has stimulated the desired dialogue within the community. Overall, the campaign has been successful in breaking the taboo around intimate shaving and contributing to an open discourse.

Kitchen Impossible

For the kick-off of the new Kitchen Impossible season with Tim Mälzer, 5 macro food influencers from Germany generated awareness for the new season launch on VOX in their cooking-interested communities.

Samsung

In the course of the new product launch, awareness was generated in a younger target group and the product features were presented.

#klimaaktiv - together we can achieve more

#klimaaktiv - together we can achieve more

Campaign idea

Campaign implementation

Results

Judith Winder

Senior Account Manager

Gillette Venus

Kitchen Impossible

Samsung