#unshamed with Gillette Venus

Gillette Venus

#unshamed with Gillette Venus

Campaign idea

The “unshamed” campaign by Gillette Venus aimed to de-taboo the topic of intimate shaving in the female Swiss community and to create social awareness for it.

Campaign implementation

To achieve this goal, 5 micro-influencers from Switzerland were activated to inform their communities about the topic on Instagram. The campaign engagement was particularly high, with an above-average value of around 3.5%. The positive and topic-related comments indicate that the campaign has encouraged the required dialogue within the community. Overall, the campaign has been successful in breaking the taboo around intimate shaving and contributing to an open discourse.

Results

>400

topic-related comments

⌀ 3.5%

Engagement rate

Educative Content

@morenadiaz

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@corih_

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@eli_simic

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5 microinfluencers and 16 postings

144K Unique Views

3.5% Engagement Rate ">

>3.5% Engagement Rate

⌀41 comments per influencer

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