Gillette Venus#unshamed with Gillette Venus
#unshamed with Gillette Venus
>400
topic-related comments
⌀ 3.5%
Engagement rate
The “Unshamed” campaign by Gillette Venus aimed to de-taboo the topic of intimate shaving in the female Swiss community and to create social awareness for it. To achieve this goal, 5 micro-influencers from Switzerland were activated to inform their communities about the topic on Instagram. Campaign engagement was particularly high, with an above-average value of around 3.5%. The positive and on-topic comments indicate that the campaign has stimulated the desired dialogue within the community. Overall, the campaign has been successful in breaking the taboo around intimate shaving and contributing to an open discourse.
5 microinfluencers and 16 postings
144K Unique Views
>3.5% Engagement Rate
⌀41 comments per influencer