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REGIO, SPAR Mahlzeit, enjoy, Young & Urban
SPAR wanted to attract a younger audience for the REGIO coffee. Since the market is very competitive, the goal was to create awareness of the product line. In cooperation with the advertising agency WIRZ, the idea slowly began to form into a “Blogger Brunch”. In made sense to bring the “SPAR enjoy" product line, “young & urban” as well as “SPAR mahlzeit” into the spotlight of the campaign and promote it to a
WIRZ and influence.vision launched the first SPAR Blogger Brunch. The bloggers were able to get to know and test the entire product line. In addition to that, they were a professional barista showed them how to make great coffee. The results were compelling content which inspired their audience to buy REGIO coffee. The bloggers showed their exciting moments with the SPAR brand after the event.
10
Influencers
105
Postings
314K
Views
1.5M
People reached
7023
Likes
362
Comments
Sonja Loidl
Director New Media SPAR
SPAR Österreichische Warenhandels AG
“From the idea to the implementation as well as the booking of the location influence.vision supported us actively. influence.vision recommended us influencers from various categories (lifestyle, food, mom-influencers, ...) to ensure the right target audience is addressed. Without influence.vision and the WIRZ agency the campaign wouldn’t have been possible in such high quality.”
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