SAMSUNG launched its new phone GalaxyA9 with a special focus on the QuadCam function. It is the first phone with 4 cameras and targeted to a younger target group. For such a young target group, influencer marketing was the obvious choice since young people are heavy users. 12 Influencers attended a photo shooting with the new SAMSUNG phone. The results were posted on the launching day and additionally the influencers introduced the 4 cameras in their Stories before including them in their Story Highlights. Numerous followers participated in a competition introduced by the influencers for a chance to win the new SAMSUNG GalaxyA9.
Increase awareness around launch amongst young target group, explaining product features.
We were able to identify the right target group and collaborate with a huge number of influencers in a relatively short time. Outsourcing the campaign to influence.vision allowed the client to save time and utilise influence.vision’s expert knowledge.
Réka Bálint, MBA
Head of Corporate Marketing
Samsung Electronics GmbH
“Working with influence.vision enabled us to reach and scan a large number of influencers in a relatively short time for our launch. We were able to focus on other tasks around the launch since the campaign time-consuming handling of the campaign was taken care of. The results speak volumes!”
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