Case studies

Case studies

Bomboogie

#facethewinter

Goal

Brand Awareness

Platform

Instagram

Bomboogie wollte ihre Herbst-Winter-Kollektion 2023 mit dem Slogan “Face the winter” starten. Dieses Jahr stand im Namen des Fortschritts – von wattierten Daunenjacken über leichte Shelljacken bis hin zu coolen Bomberjacken.

ketchem

Paid Partnership with @bomboogie

lucavige

Paid Partnership with @bomboogie

icon image for - 6.474.900 Touchpoints

6.474.900 Touchpoints

icon image for - 570.410 Impressions

570.410 Impressions

icon image for - 31.574 Interactions

31.574 Interactions

Salomon

#thisistrailrunning

Goal

Brand Awareness

Platform

Instagram

Creator sollen ihre Follower animieren ein Teil der Salomon Trail Running-Community zu werden. Denn das Motto lautet: Es geht es um mehr als nur Schuhe – es geht um deine persönliche Liebe zum Outdoor-Leben.

@_c_reischl_

Paid partnership with @salomon

@_c_reischl_

Paid partnership with @salomon

icon image for - 194.646 Touchpoints

194.646 Touchpoints

icon image for - 30.059 Impressions

30.059 Impressions

icon image for - 3.361 Engagements

3.361 Engagements

Gillette Venus

#unshamed with Gillette Venus

>400

topic-related comments

⌀ 3.5%

Engagement rate

The “Unshamed” campaign by Gillette Venus aimed to de-taboo the topic of intimate shaving in the female Swiss community and to create social awareness for it. To achieve this goal, 5 micro-influencers from Switzerland were activated to inform their communities about the topic on Instagram. Campaign engagement was particularly high, with an above-average value of around 3.5%. The positive and on-topic comments indicate that the campaign has stimulated the desired dialogue within the community. Overall, the campaign has been successful in breaking the taboo around intimate shaving and contributing to an open discourse.

@morenadiaz

@corih_

icon image for - 5 microinfluencers and 16 postings

5 microinfluencers and 16 postings

icon image for - 144K Unique Views

144K Unique Views

icon image for - >3.5% Engagement Rate

>3.5% Engagement Rate

icon image for - ⌀41 comments per influencer

⌀41 comments per influencer

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