5 Hacks for Influencer Marketing

1. TRUST THAT THE INFLUENCER KNOWS HIS COMMUNITY BEST

Influencers build up their communities over a long period of time and therefore know best what is relevant to their followers/your target group. It's important to give them the freedom to deliver their content in a way that resonates best with their audience. That's why we at influence.vision love the term creative crowdsourcing. Thanks to our network, you can draw from a large pool of influencers and gather amazing ideas for your influencer campaigns.

2. GIVE THEM SOMETHING TO WORK WITH

It is important to give influencer enough freedom so they can express their creativity in your campaign. However, it has proven to be more effective if you give the influencers a detailed briefing about your service or product. Our campaign form allows you to do just that. Good communication is the key to successful influencer marketing. 

3. AUTHENTICITY COMES FIRST

Influencer marketing is most effective if the customer doesn't question the authenticity of the message and doesn't really see it as advertising. It is therefore crucial that the influencer knows the product or service and can relate to it. This is why our influencers can bid on campaigns that are authentic to them and present their own ideas and suggestions as a kind of "influencer pitch".

4. MICRO- AND MID-INFLUENCERS CAN BE VERY EFFECTIVE

In order to have strategic success in influencer marketing, you shouldn't only focus on the number of followers. Micro- and Influencers, in particular, are cheaper on one hand and have active communities on the other, which give a lot of feedback and show a high level of commitment.

5. USE THE CONTENT OF THE INFLUENCERS TO SPICE UP YOUR SOCIAL MEDIA

We at influence.vision found out that it is a good idea to use Influencers as content creators. On our platform brands can choose where the content will be shown and on which channels it will be broadcast.