Raiffeisen - Warum nicht anders

Campaign Idea

The influencer campaign “Why not different” should show how Raiffeisens’ contemporary investment products work

Campaign Objective

Through storytelling, the campaign was built into the day to day lives of Mommy bloggers revolving around the topic of investment funds. Furthermore, the Content Reach Technology was used to extend the content of the influencer and generate clicks. The goal of this campaign was to fill out an online contact form for a free consultation with the Raiffeisen Bank.

Results

66K

Views

765K

Touchpoints

5.3K

Website clicks

4

Influencers

54

Postings

Raiffeisen - Warum nicht anders
Raiffeisen - Warum nicht anders
Raiffeisen - Warum nicht anders

Benefits with influence.vision

In addition to the organic reach of the Influencer we were able to expand the campaign content to other channels with the help of our Content Reach Technology and therefore reached further target groups. We achieved a very high engagement score with only four Mommy-Bloggers due to our advanced influencer matching algorithm. Taking into consideration the amazing storytelling skills of the four Mommy-Bloggers the campaign successfully promoted Raiffeisens’ investment products.

765K

Touchpoints

54

Postings

Reach more with Cross-Media Distribution

Organical reach
of the blog
Cross-media extension
Maximum reach
RBI

Christine Löblich, Mag.

Group Marketing/ Marketing Subsidiaries

Raiffeisen Bank International AG

“Influence.vision continuously and energetically supported us with the concept, the planning and the performance of our Influencer campaign. The mix of the organic reach of the Influencers and the cross-media extension in different publisher-networks reached excellent results. Especially with this type of content, which has a very high information content, it is important to provide the audience with different contact points.”

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Hands-on support

We are available to answer your questions. Send us a message anytime.

Phone number

DE +49 (0) 211 5401 4515

AT +43 (0) 676 6550 833

Email us

office@influencevision.com

 

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